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Internet and Computer Glossary-
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- C/C++
- A popular programming language developed at Bell Labs by Bjarne Stroustrup. C++
takes the programming language C and adds object-oriented features for graphical applications, such as those
that run in Windows and Macintosh environments.
- CGI
- There are two ways in which the term CGI is used. In the context of computer
graphics CGI is as an acronym for "Computer Generated Image", such
as the creatures and special effects used in many popular movies since the mid
1990's. In the context of processing information from web servers CGI stands
for "Common Gateway Interface", (see below).
- Chargeback
- A chargeback is a fine of about 10-15$ that you pay to the third party payment processor
or bank fee when a buyer cancels a sale. Chargebacks
will also result in cancellation of any referral fees paid to the webmaster.
- Chat room
- A single web site where people can communicate with one another
directly.
- Click-Through
- The action of clicking on a link that leads to another website.
- Click-Through Sponsor
- This type of sponsor pays you for each surfer that you referred
to their website rather than per sale. Some sponsors have a set conversion
ratio while others simply pay you per click.
- Click-Tracking
- The use of software scripts to track inbound and outbound links.
The best is xenu.com
- Cloaking
- Delivering different content to specific crawlers/spiders. This is
generally used to trick spiders into seeing optimized content.
- Cold Fusion
- Cold Fusion is a program from Macromedia that converts databases into HTML pages. Once a template is
created for the page,
Cold Fusion fills that template with content from the database. URL's that end in
.cfm were created with Cold Fusion.
- Comment Tag
- A line in HTML code that can only be seen when reading the source code.
It has no effect on the website display. It's basically used to note
to the programmer where certain sections of programming begin and end.
- Common Gateway Interface (CGI)
- A way for a web server
to pass on information via an application program and to receive
data back.
- Content
- Anything that surfers see on your website including
images, videos, chat rooms, stories, programs etc. For most sites
and in the context of web crawlers, content refers only to text information.
- Conversion Ratio
- The rate of visits that resulted in a sale over the total number of visits. You
use this to determine how good your sales letter actually is.
- Cookies
- Any information given to a Web browser by a Web server. When you enter a Web site
which uses cookies, you may be
asked to fill out a form providing such information as your name and interests. The browser stores the
"cookie" in a text file. Each time you revisit the website, the
"cookie" is sent back to the server to
identify you and possibly prepare customized Web pages for you. For example, instead of seeing just a generic welcome page you
may see a welcome page with your name on it.
- Counter
- A program that keeps track of the number of visits to your website.
It is often able to track a number of statistics
including: raw vs. return hits, browsers used to view your site,
country/location of surfer coming to your site and much more. Some
counter programs also count your outgoing traffic to help you track
your hits to sites that credit you as the referrer,
such as partnership and other sponsored programs.
- CPA
- Acronym for "Cost per Action" or "Cost per
Acquisition", a system whereby you pay for when a surfer makes specified actions such as a purchase.
- CPC
- Acronym for "Cost per Click", a system whereby you are charged for every click your link
receives on someone else's website. Some search engines charge this
way.
- CPL
- Acronym for "Cost per Lead". A visitor referred by the
affiliate fills out a form on the advertisers site and lead
information is captured.
- CPM
- Acronym for "Cost per Thousand", a means of determining
how effective an ad is by taking the total number of searchers it has
brought to you and dividing that by how much it cost you to place the
add.
- CPU
- Abbreviation for "Central Processing Unit", the large memory chip that sits on the motherboard of your computer and processes
all of the infomation that comes through your system.
- Crawler
- A program that automatically collects information from websites for the crawler's creator.
Also known as a bot, robot, or spider.
- CRM
- Acronym for "Customer Relationship Management", and entails all aspects of interaction
between a company and its customer. Computerization has changed consumer buying
behavior so more of the relationship is being managed electronically through tools such as help-desk software, e-mail organizers and Web development apps.
- Cross Linking
- An agreement between multiple sites to all link to each other.
- CSS
- Acronym for "Cascading Style Sheets", a new feature being added to HTML that
allow designers and users to create style sheets that define how
different elements, such as headers and links, appear. These style sheets can then be applied to any Web page.
- CTR
- Acronym for "Click Through Rate"; The ratio of how many
times a user sees an ad to how often he clicks on it.
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